As long as there have been blogs there have been people crying for them to be taken seriously and looked upon with respect. The line between “established” news agency sites and blogs has long been blurred (especially when I see blogs credited in movie trailers for their reviews).

The long and short of it being that bloggers feel like they should be mentioned in the same breath any other mainstream media organization. Well, this week that happened.

Gizmodo broke the “story” about how some apparently drunk Apple employee left the new iPhone 4G at a bar and it somehow managed to end up in the hands of Gizmodo bloggers. You can go there to read the full story.

But breaking a news story isn’t what makes Gizmodo like the big news agencies. No, what makes them carbon copies of the age-old news cycle is their constant flogging and  repeated overkill of the story.

They covered everything and from every angle. 2 or 3 times a day Gizmodo is updating their site with new and (not at all) fresh takes on the “iPhone story,” including an entire article dedicated to their TV coverage!! What the Fuck! You’ve now started covering yourself, being covered for covering the story. I can only imagine this much ego and self-congratulation will cause the Internet to collapse in on itself, and thus start some sort of black-hole of douchery.

My first reaction was – wow, you guys have clearly NEVER broken anything of import before and are sure it will never happen again, so you’re riding it for all it’s worth. But frankly, they (Gizmodo) are simply emulating the same capital N news organizations - like CNN and FOX News - that they probably make fun of.

No matter what they reason one thing is clear – ease off the iPhone 4G coverage for a day or two. We get it, you’re awesome and news-worthy and just like every other news coverage I’ve ever seen. Happy now?