Everything’s coming up Apple lately. For awhile now Apple has made the products people want to spend their money on. Sure you use a PC all day at work but when you get home it seems like people want to crack open iMacs or Macbooks. Heck I’m one of them.

What I’m not is one of the faithful army of propagandists who look down on all Windows fans or PC owners as lesser lifeforms. I’m just a guy who likes his computers for all its good and bad features.

It feels like I go one of these rants on an annual basis, and considering I’ve written about this before, I’m not going to bore you again. But what prompted this thought was this episode (and frankly every episode) of Macbreak Weekly.

Listen to the first 15 minutes and you’ll hear 5 grown men fawning over the company and its products (in this case the iPad) ad nauseam. At some points I was so embarrassed for these men listening to them say things like “this is as flawless a machine as you can create” and “this is a completely new form of computing.”

Really? Seriously?

I covet the iPad as much as the next guy, but come on, it’s not a new invention. Hyperbole aside, these are journalists who sound more like Apple employees. I don’t even think Geniuses could sound this evangelical.

Apple is the new Microsoft

It’s funny that Apple has defined itself over the years as the alternative to the large, controlling monolith considering all the controversy surrounding them now. Suddenly the uber-controlling, company who seems to be picking fights with everyone and showing a general disdain for their very own community is Apple.

Suddenly Apple is what Microsoft was.

Of course, all the people who loved the spunky little underdog company, are now defending the enormous brand they’ve become. Like 70s hippies became 80s yuppies, Apple’s fanatics have have adapted with the company.

I’ll probably end up buying an iPad, I typed this on an Macbook and I’ll be watching some videos on my iPhone tomorrow morning on the subway. But even with all that hardware I still feel the need to call bullshit when I see it whether it’s from a Mac or a PC. And say what you will but Apple’s fights with Google, it’s sudden white-hot hatred for Flash and the Big Brother like way they’re steering their app designers, but most of it strikes me as bullshit.

If you want a refreshing alternate take to the MacBreak iPad swoon, check out Corey Doctorow's take on BoingBoing.