Every new app or product is a “killer,” about to destroy, annihilate or tear apart its competitor. For instance every MP3 player that has hit the market since the iPod’s dominance has been announced as an iPod Killer.

The Google Nexus was destined to become an iPhone killer and two weeks ago everyone was in a mad rush to announce the iPad as the destroyer to all things Kindle.

And as bloggers we love to fuel these fires and fan the flames to uncomfortable highs.

The aforementioned iPad was touted as a complete failure for its lack of features but also an absolute home run for its elegance and form. Yet what makes this funny is that anyone who took the time to “review” the iPad did so having NEVER laid a hand on it. The few who had played around with the new tablet had done so for a cursory 5 or 10 minutes at best.

All these opinions with so little to back them up.

And to further the idea that bloggers love failure take these differing views (here and here) on Google’s newest feature (since announced as Google Buzz) before it ever saw the light of day. But here’s the kicker - the dueling points of view come from the same person. It would seem Robert Scoble either has some split personality disorder or is dead serious about covering all his bases.

But just look at the tone of both pieces. The first talks about why the market is right for Google to stomp on other apps and points out the weakness of sites like Twitter. But by the next day he's gleefully pointing out all of Google’s failures in the same space and goes on to explain why Facebook has nothing to worry about.

I’ll bet Scoble consider’s himself on an aery plain well above the likes of Perez Hilton or blogs of similar ilk. But truth be told, isn't his just a different type of sensationalized journalism?

Let the blood bath begin.